The cheekiness of craft beer branding inspired this project — I created a beer called Acid Ale, a name I chose after deciding the beer would be a sour (which tastes slightly acidic). 

When you hear the word ”acid,” many things might come to mind. For this, I created a kind of green slime graphic, and created a logo that looks as though it could melt away. The type also mimics the way a person might purse their lips when tasting something sour.